IN THE AETHER LTD PRIVACY POLICY

Last updated 1st December 2025.

In the Aether Ltd respects your privacy and is committed to protecting your personal data in accordance with UK GDPR and the Data Protection Act 2018. 

1. WHO WE ARE 
We are In The Aether Ltd, a company registered in England and Wales.
Contact: info@intheaether.io 

2. WHAT PERSONAL DATA WE COLLECT 
We collect different data depending on how you interact with us: 

All website visitors:
o Anonymous usage data (pages visited, device type, approximate location) 
o Google Analytics cookies and related data
o Technical data required for the website to function
o Communications you send to us 

Founders Club members: 
LOOP MEMBERS
o Name, email address, company name, job title
o Communication preferences and consent records
o Email engagement data (opens, clicks) 

BETA TESTERS
o Additional data related to your beta testing activities
o Feedback, suggestions, and insights you provide
o Any other data necessary to facilitate your participation in beta testing 

The specific nature of beta testing activities and associated data collection will be explained when you are invited to become a BETA TESTER.

3. WHY WE USE YOUR DATA AND OUR LEGAL BASIS
Website analytics (Google Analytics): Legitimate interests – We need to understand how our website is used to improve it. 

Marketing communications (newsletters, surveys): Consent – You explicitly consent by checking the box on our sign-up form. 

Founders Club administration: Legitimate interests – We need to manage our community and demonstrate market demand to investors. 

Beta testing activities: We collect and use data based on your agreement to participate in beta testing (Contract) and to improve our product (Legitimate interests).

4. WHO WE SHARE YOUR DATA WITH
Squarespace: Our website platform stores all form submissions and manages our email communications. Squarespace is US-based. Data transfers are protected by Standard Contractual Clauses approved by the UK ICO. 

Google Analytics: Processes anonymous website usage data. Google is US-based and certified under the EU-US Data Privacy Framework. 

Beta testing services: If you’re a BETA TESTER, we may use third-party services to facilitate beta testing activities. We will inform BETA TESTERS of specific services used.

5. HOW LONG WE KEEP YOUR DATA
Active Founders Club members: Retained while you remain subscribed. 

After unsubscribe: Removed from mailing list immediately, deleted within 30 days. 

BETA TESTERS: Data related to beta testing activities retained for the duration of your participation and for a reasonable period afterward for product development purposes, typically up to 12 months. 

Anonymous analytics: May be retained indefinitely.

6. YOUR RIGHTS
Under UK GDPR, you have the right to:
o Access your personal data
o Correct inaccurate data
o Delete your data
o Restrict or object to processing
o Data portability
o Withdraw consent (by unsubscribing) 

To exercise these rights, email: info@intheaether.io. We will respond within 30 days.

7. MARKETING COMMUNICATIONS
If you join THE LOOP (Founders Club standard membership) and consent, we will send you newsletters, surveys, and product updates. 

If you become a BETA TESTER, you may receive additional communications related to beta testing activities. 

Unsubscribe: Click the unsubscribe link in any email. This removes you from all Founders Club communications (both Loop and BETA TESTER).

8. COOKIES
Our website uses cookies. 

Essential cookies: Required for the website to function (security, form submissions). These do not require consent. 

Analytics cookies: Google Analytics cookies (_ga, _gid, _gat) track how visitors use our website. This data is anonymised. You can control these through our cookie banner or your browser settings.

9. COMPLAINTS
You have the right to complain to the Information Commissioner's Office: 

Website: ico.org.uk/make-a-complaint 

Phone: 0303 123 1113